March 3, 2024

Take a chance on Ray-Ban’s new It Takes Courage Campaign and you may just find the bravery – not to mention the specs and sunnies – you’ve been looking for.

Featured in the campaign are classic silhouettes the brand is known for, like adored aviators, wayfarers and crosses between Clubmasters and rounds, not to mention modernized styles everyone is craving this season. Triumph over your fear with the help of Ray-Ban, and join the campaign on social media using #ItTakesCourage.

Highlighting events in life that test the limits, like fighting perfection, opening your heart, pushing yourself and facing your fears, just to name a few, Ray-Ban knows the value in being courageous and they are eager to inspire everyone to be so.


Official Ray-Ban “It Takes Courage” campaign images, featuring the brand’s signature frames