Austrian-based brand neubau eyewear celebrated their U.S. launch by giving NYC’s top media and influencers a little taste of their home. The Austrian-themed evening started off with a cocktail party that flowed into dinner at an up-and-coming Viennese-inspired restaurant. The choice of locale was very fitting for the brand who has roots in Vienna’s innovative ideas, cutting-edge culture and forward-thinking fashion of the city’s Neubau district. The modern décor of the venue complemented the design of the sophisticated fashion-forward frames on display to perfection, while hip music gave off an easygoing vibe. All party-goers had an opportunity to try on specs and sunnies from the coveted brand, and take a peek at the upcoming fall styles that are slated to arrive in October. Check out some of the highlights of the bash, below, and keep an eye out for the new neubau styles coming at you soon!
U.S. launch of neubau eyewear in NYC